at Versiti Blood Center of IL in Aurora, Illinois, United States
Job Description
Responsibilities- Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement.
- Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state.
- Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives.
- Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement.
- Fosters relationships with local community organizations, businesses, schools, and media outlets. Secure impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays).
- Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts.
- Addresses and manage inquiries related to local and state promotions and marketing, delivering timely and effective responses.
- Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts. Ensure strong copywriting for various cross-channel marketing needs, including print, radio, and social media.
- Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards.
- Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards.
- Serves as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs, exercising influence without direct authority.
- Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
- Understands and performs in accordance with all applicable regulatory and compliance requirements
- Complies with all standard operating policies and procedures
Education
- Bachelor's Degree Bachelor’s degree in marketing, Communications, Journalism, or a related field required
Experience
- 4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required
Knowledge, Skills and Abilities
- Strategic Marketing Planning: Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. required
- Partnership Development: Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferred
- Content Creation: Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. required
- Digital Marketing: Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desired
- Event Management: Strong experience in planning and promoting blood donation and community outreach events. desired
- Customer Service Orientation: Commitment to providing exceptional service to donors and stakeholders. required
- Time Management: Exceptional organizational skills for managing multiple projects in a fast-paced setting. required
Tools and Technology
- Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred
- Experience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferred
- Skilled in Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials. preferred
- Proficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. required
- Familiarity with Google Analytics and other analytics tools to track campaign performance. required
- Strong experience in Eventbrite or Cvent for event promotion and management. desired
- Knowledge of Mailchimp or Constant Contact for email marketing and donor communication. desired
- Ability to use Asana or Trello for project management and team collaboration. desired
