Analytics Specialist

in Cook - North County, IL

Job Description

The Analytics Specialist will focus on:

• Setting up and maintaining Google Analytics 4 and Google Tag Manager for accurate data collection.
• Designing and implementing Looker Studio dashboards for clear, actionable reporting.
• Advising clients on data strategy, compliance, and optimization opportunities to align with their business goals.

• Configure and maintain Google Analytics 4 and Google Tag Manager for multiple client websites and campaigns.
• Develop and manage Looker Studio dashboards to visualize KPIs and performance metrics.
• Participate in strategy sessions to understand client objectives and translate them into measurable analytics solutions.
• Audit existing tracking setups and recommend enhancements for improved data accuracy.
• Implement cookie consent solutions to ensure compliance with privacy regulations.
• Document analytics configurations and processes for client transparency.
• Stay current with analytics trends, tools, and best practices to bring innovative solutions to clients.
• Collaborate with business analysts and developers to ensure seamless implementation of tracking requirements.
• Support reporting needs across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and others.