Digital Marketing Specialist

at McHenry County College in Crystal Lake, Illinois, United States

Job Description

• Create and execute comprehensive digital marketing strategies to increase enrollment and brand awareness.
• Develop and manage a collegewide social media strategy, including ownership of content calendars for MCC's official channels and future emerging platforms.
• Create, schedule, publish, and amplify high-performing content.
• Support collegewide social media efforts in other departments as a collaborative partner who ensures consistent brand voice and adherence to institutional guidelines, best practices and accessibility requirements.
• Serve as a collegewide connector, bringing siloed stories into a unified narrative that aligns with MCC's mission and values
• Assist in monitoring online brand reputation and community engagement.
• Collaborate with Executive Director and the Digital Services Team to improve marketing results based on analytics, track digital traffic, and evaluate effectiveness of calls to action.
• Support paid advertising campaigns across platforms such as Google Ads, Meta Business, and other digital channels, ensuring effective targeting and budget management.
• Work closely with academic departments and Student Affairs to highlight programs and events through digital channels.
• Keep current in digital marketing trends, tools, and best practices, making recommendations for continuous improvement.
• Assume additional duties as assigned by immediate supervisor

• Associate's degree or equivalent combination of education and experience
• 3+ years of experience in digital marketing, with specific expertise in social media and paid digital advertising
• Proven experience with social media marketing, content management systems, SEO and SEM
  
  

• Bachelor's degree in Marketing, Communications, or a related field
• Proficiency with short-form videos for social engagement
• Understanding of digital accessibility requirements, especially use of photo alt text and video captions

• Proficiency with Microsoft Office Suite
• Proficiency in social media management tools, email marketing platforms and digital marketing tools (e.g., Google Analytics, Google Ads, Google Tag Manager, etc.)
• Ability to grow with the technology and philosophical directions implemented by the College
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills
• Understanding of editorial judgment and mission-driven storytelling
• Understanding of balancing multiple audiences and stakeholders
• Creative mindset with strong problem-solving abilities
• Ability to work collaboratively across departments in a fast-paced environment

• Ability to work effectively independently and with a team
• Demonstrated ability to multi-task and complete assigned duties with minimal supervision
• Commitment to and respect for diversity, equity, belonging, and inclusion
• Understanding of and commitment to the College mission, vision, values, and goals