Senior Digital Marketing Specialist

at Synergy55 LLC in Schaumburg, Illinois, United States

Job Description

Begin your Composites One career today!

Position Overview:

The Senior Digital Marketing Specialist is responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation. This role directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management. This is a high-impact role requiring a self-directed individual who can operate independently, identify opportunities, and execute data-driven strategies that deliver measurable results.

Key Responsibilities

Demand Generation & Paid Media

• Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution
• Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization
• Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency
• Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates
• Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets

Organic Content, SEO & Website Experience

• Own SEO strategy, including keyword research, on-page optimization, and content gap analysis
• Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey
• Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate
• Maintain and elevate the quality of website marketing content
• Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed
• Partner with the Senior Multimedia Design Specialist and broader marketing team to grow thought leadership through the Education Hub and support landing page needs tied to campaigns

Marketing Automation & Platforms

• Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within
• Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting
• Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow

Analytics, Performance Reporting & AI Innovation

• Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads
  Translate performance data into clear insights and actionable recommendations for monthly reporting
• Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue
• Build and maintain dashboards that provide real-time visibility into key metrics
  Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring
  
  
  
  Equal employment opportunity, including veterans and individuals with disabilities.
  
  

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