Senior Product Manager

at STERIS Corporation in Vernon Hills, Illinois, United States

Job Description

Position Summary

The primary objective of the Senior Product Manager role is to meet or exceed revenue and profitability targets for the assigned product line or category. This individual will lead the development and execution of the overall strategy for their designated product category.
The role encompasses both downstream and upstream marketing, with a balanced emphasis on new product development as well as marketing and sales strategy execution.
In addition, this position may include responsibility for managing direct reports, along with oversight of their respective product categories, areas of responsibility, and global business considerations.

This role is specifically focused on the procedural operating room (OR), with primary responsibility for surgical instrumentation categories.

This role can be located at any of the following STERIS locations: Mentor, OH or Vernon Hills, IL. This role will require time spent in the Mentor, OH office. Additionally, this role will require domestic & global travel Estimated to be 20-30%.

What you will do as Senior Product Manager

Marketing Strategy Development, Execution & Program Management
Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling
Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management and account managers
Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars
Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc

Leadership, Employee Development & Team Building
Provide strong leadership to drive short and long-term product /procedural planning process within assigned areas to achieve corporate goals
Select, manage, and develop a team of highly skilled Product Managers and Associate Product Managers (when direct reports are involved)
Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward
Cultivate and utilize industry relationships to support procedural category Voice of Customer research and NPD.
Maintain cohesive Product Management approach to strategic issues across assigned product categories.

Procedural & Product Planning
Collaborate with sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including:

forecasting and financial planning/business case development
market potential/opportunity and target share by product line
needs based Customer segmentation
value proposition creation
competitive analysis
reimbursement, GPO / IDN trends
understanding of market pricing by product line
key issues and trends
strategies to support sales execution
product life cycle planning
product training
Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training
Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the medical community -related to product areas of focus
Demonstrate a robust understanding of the competitive product marketplace
Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities
Provide pricing strategy stewardship within assigned product categories

Market Research & New Product Development
Provide strong leadership in all phases of the Stage Gate process
Provide strong commercial and clinical voice of Customer supported recommendations for NPD based on qualitative and quantitative research.
Support cross-functional new product development teams with market objectives when completing documentation (PRD, IOS, Labeling, etc.), feasibility testing, and risk analysis for new products and line extensions
Actively participate in product testing with clinicians to determine if product meets market needs through in vitro and Design Limited Market Release testing
Drive planning and preparation for new product launches including forecasting, sales collateral, equipment... For full info follow application link.

STERIS Corporation is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.