Senior SaaS & Digital Marketing Director

at ECOLAB, INC in Naperville, Illinois, United States

Job Description

Job Summary: We are seeking an experienced, strategic leader in SaaS and digital marketing to join as Senior Marketing Director to lead a team of Digital Marketers focused on the Global Water Solutions business. This full-time role is central to launching and scaling new SaaS offerings and accelerating our digital transformation in Global Water Solutions Business (GWS). The GWS business includes Global Light Water Solutions, Global Downstream, GHT, Global Power, & Global Basic.

You will bridge product innovation and work cross-functionally with digital development, marketing, and commercial teams to drive digital, product-led growth. The results of your impact will be the development of a differentiated SaaS solution that solves unmet customer needs, accelerates pipeline generation, and positions Global Water as an emerging software leader.
Identify, analyze, and validate new digital business models
Incubate and launch SaaS products
Develop go-to-market strategies and build sustainable revenue engines

Location: Naperville, IL

What You Will Do:
Product Incubation & Delivery
Create a customer-first narrative with an aligned digital product roadmap.
Lead the development of new SaaS products - identify market gaps and customer pain points where legacy systems or processes create inefficiencies, data silos, and limited visibility. Translate gaps into opportunities solved with new digital products that will create a compelling and unified customer experience.
Refine business models (ARR, NRR, CAC/LTV, payback)
Partner with the product teams through the agile processes (discovery and delivery) with structured experimentation
Develop data sets and dashboards to measure adoption, usage, and value

Go-to-Market & Commercialization Partnership:
Define ideal customer profiles, market segments, and product positioning
Lead pricing and packaging (eg. bundles or tiers), including usage-based or tiered models
Partner with Marketing and Sales to develop GTM plans, enablement playbooks, and adoption programs.
Develop and launch multi-channel campaigns leveraging Marketing Communications and enterprise capabilities.
Own revenue targets for incubated products and report growth KPIs

Cross-Functional Leadership & Change Management:
Mobilize cross-functional teams
Translate technical concepts for non-digital and executive audiences
Lead internal enablement and change initiatives (field pilots, operational readiness)
Foster a culture of curiosity, experimentation, and learning from failure

Additional Responsibilities:
Collaboration on IoT strategy and development plans
Partner with Transformation leadership to integrate digital capabilities
Assess competitive landscape and elevate awareness of external innovation
Develop and coach team members, support professional growth, and team culture

Minimum Qualifications:
8-10 years of product marketing experience (MBA or graduate degree preferred)
Proven experience in SaaS product development and commercialization, preferably in a start-up environment.
Track record of revenue ownership (ARR, retention, SaaS scaling)
Expertise in pricing, segmentation, and GTM execution for software products
Experience running structured experiments and validating business assumptions
Strong project management and execution skills for cross-functional initiatives
Financial acumen and ability to model and assess P&L requirements
Excellent interpersonal, presentation, and executive communication skills
Able to translate technical/data concepts for commercial and operational teams
Comfortable with ambiguity and challenging the status... For full info follow application link.

Our Commitment to a Culture of Inclusion & Belonging

At Ecolab, we believe the best teams are inclusive. We are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants and recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.

In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA).

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.