in Cook - North County, IL
Job Description
Key Responsibilities
- Maintain and optimize our Salesforce CRM database, ensuring data accuracy and integrity
- Conduct data cleansing, deduplication, and enrichment activities
- Research, build, and segment targeted contact lists based on defined criteria and ideal customer profiles
- Manage Marketing Cloud Account Engagement (Pardot) features, including workflow setup, contact tagging, segmentation, and campaign membership
- Build and publish campaigns in Salesforce based on campaign start and end dates
- Format and process Excel files for seamless data imports/exports
- Implement data quality controls and resolve integrity issues
- Collaborate with manager to align on target audiences and campaign goals
- Conduct ongoing prospect data reviews and hygiene related maintenance
