Communications Specialist

at Palm USA Inc. (DBA City Sports) in Chicago, Illinois, United States

Job Description

Palm USA Inc., doing business as City Sports, is seeking Communications Specialist to perform the following duties:

• Develop, write, edit, and distribute brand-consistent content for Chicago City Sports across multiple platforms, including press releases, website content, promotional materials, email campaigns, in-store signage, and digital marketing initiatives, highlighting exclusive product launches and brand partnerships (Nike, Jordan, adidas, Timberland, Puma, Converse, etc.);
• Draft internal announcements, executive communications, and promotional memoranda as directed by management to ensure consistent corporate messaging across the company’s retail locations;
• Maintain and manage editorial calendars for website updates, product launches, community events, and social media platforms, targeting multi-generational customers, sneaker enthusiasts, and local communities;
• Monitor, analyze, and draft responses to customer engagement and community feedback to maintain strong brand loyalty and positive public perception;
• Stay informed of trends in athletic footwear, streetwear, sneaker culture, and digital marketing tools to ensure competitive positioning within the sports retail industry;
• Identify potential reputational risks and public relations opportunities, and advise management on appropriate communication strategies;
• Analyze social media metrics, website analytics, and campaign performance data to enhance brand reputation and customer engagement across all retail markets;
• Collaborate with merchandising, sales, e-commerce, and store operations teams to coordinate promotional campaigns, community outreach initiatives, and product launch events;
• Perform other communications specialist duties as assigned by management in support of corporate branding and strategic growth initiatives.

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