Principal, GTM – Retail

at Chamberlain Group in Oak Brook, Illinois, United States

Job Description

The Chamberlain Group, LLC (Oak Brook, IL) seeks Principal, GTM – Retail to: Design and execute a channel marketing strategy for assigned business unit. Establish vision and strategy and manage dealer coop advertising program. Create and lead deployment of channel marketing campaigns, develop briefs and lead execution across the marketing team. Determine optimal audience segmentation. Build behavior-based Partner segmentation schema and contact strategy. Analyze competitor behavior to continually optimize marketing strategies. Build strong relationships with channel partners. Measure and communicate effectiveness of programs and campaigns and drive improvements based on insights. Oversee web store administration and utilization. Plan, manage and track annual budgets for programs. Teleworking is permitted. Requires travel up to 30% of the time in a year within the U.S. and Canada. Requires Bachelor’s Degree in Business, Marketing, Communications, or a related field and 7 years of progressive, post-baccalaureate experience in Trade Marketing or Sales Enablement managing dealer programs ideally including coop programs. Required skills: Ability to develop and deliver presentations to internal stakeholders, executives, and external partners to communicate marketing strategies, campaign performance, and business insights effectively. Experience leveraging digital and social media platforms to support marketing initiatives and analyze campaign performance to inform business decisions. Proficiency with Microsoft PowerPoint, Excel and Word. Salary: $214,582/yr. E-Mail CV to hrimmigration@chamberlain.com.