Marketing Specialist II

at First Mid Bank & Trust in Bloomington, Illinois, United States

Job Description

Position: Marketing Specialist II
Location: Bloomington, IL
Job Id: 4757
# of Openings: 0

At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements. 

The Marketing Specialist II roles manages end-to-end campaign execution for defined segments or initiatives. This role translates strategic direction into actionable campaign plans, ensuring alignment across channels, partners, and timelines. The Specialist plays a key role in optimizing execution and improving campaign performance through coordination, insight, and continuous improvement.

Responsibilities include, but are not limited to:
Lead end-to-end campaign execution for segment and product initiatives
Translate strategic briefs into detailed campaign plans, timelines, and deliverables
Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
Partner with Strategy teams to refine briefs and ensure executable plans
Manage campaign performance tracking and provide insights for optimization
Identify and resolve execution risks, bottlenecks, and dependencies
Drive consistency and efficiency in campaign processes and workflows
Mentor and guide Marketing Specialists

Qualifications

Education/Experience:
Bachelor's degree required in Marketing, Communications, Business, or related field
4+ years of experience in marketing campaign management, execution, or operations
Experience in financial services or regulated industries preferred

Skills:
Strong campaign management and execution expertise
Ability to translate strategy into actionable plans
Experience managing cross-functional marketing initiatives
Strong problem-solving and process improvement mindset
Proficiency with marketing technology and analytics tools

Total Rewards:
Competitive health, dental & vision coverage with HSA match
401(k) with employer match + Employee Stock Purchase Plan
Generous PTO, paid holidays & parental leave
Tuition reimbursement & performance-based bonuses
Visit our Total Rewards page to see our full list of benefits

First Mid Bancshares, Inc. is an All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT
Pay Range: $61,300 - $91,900 per year
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Equal Opportunity Employer