Sr. Manager, eCommerce Marketing

at VTech Electronics in Minneapolis, Minnesota, United States

Job Description

VTech is the global leader in electronic learning products from infancy through toddler and preschool. Since its establishment in 1976, VTech has been the pioneer in the electronic learning toy category.

Our mission is to design, manufacture and supply innovative and high-quality products in a manner that minimizes any impact on the environment, while creating sustainable value for our stakeholders and the community.

VTech is an Equal Employment Opportunity employer and is deeply committed to providing an environment where ALL employees feel welcomed, are treated equitably, and are valued because of their unique and diverse backgrounds and perspectives. Our culture comes largely from the employees we have here at VTech, where we embrace and value one another and strive to foster a positive, collaborative work environment.

VTech believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties; qualifications and job scope, but not limit the incumbent or the organization to only the work identified. It is our expectation that each employee will offer their services wherever and whenever necessary to ensure the success of our endeavors.

POSITION SUMMARY

The Sr. Manager, eCommerce Marketing will have a proven track record of overseeing front and back end marketing activity across multiple retailer sites, including vtechkids.com, leapfrog.com, App Center and LeapFrog Academy. They will drive VTech and LeapFrog online merchandising programs, branded experiences and strategies across major retail eCommerce sites to help drive conversion. Ultimately, their activities will help drive traffic to various conversion points, furthering sales goals.

ESSENTIAL DUTIES & RESPONSIBLITES

Work with cross-functional teams to deliver comprehensive strategies and implementation plans to deliver excellent digital user experiences for prospective and current customers through web and email marketing.

Initiate projects with digital creative team for brand sites; applying learning and implications from prior campaigns and see all through to completion. Evaluate final creative concepts while providing clear and constructive feedback to deliver effective end creative.
Manage web and email executional team outputs, delivering on outlined plans.
Plan and populate home page, App Center and Email calendars in support of marketing priorities and promotions. Additionally, recommend frequent multi-variant testing dependent upon channel. (A/B testing of subject lines, click thru, time of send, & content. Creative versions, messaging, etc)
Strategize incremental App Center promotions based on key learnings from highest performing sales to help drive revenue goals.
Partner with Creative Development team to manage end-to-end enhanced content page creation and execution.
Manage the creation/building of all VTech & LeapFrog products across retailer Web sites.
Coordinate and track retailer reviews for publication on retail.com websites to support product sales via positive customer experiences.
Actively engage with retailer accounts and internal teams to develop innovative strategies that continually push VTech and LF to deliver best in class product detail pages.
Work with retailer partners to analyze their site performance, user experience/ customer journeys etc. and partner on recommendations to improve traffic and conversion based on scorecard results.
Manage workflow and timing for retailer product pages and ensure team performs regular retailer site audits to check for product information, images, brand and marketing messaging.
Work with the Copywriting team to produce retailer specific manufacturer titles and descriptions to drive SEO traffic & increase conversion.
Partner with Advertising Managers and Sales Leads on retailer promotions for inclusion in digital marketing channels to maximize impact of promotions and drive traffic to retailer sites via paid and organic advertising.
Partner with copy and social teams to ideate content marketing strategies focused on creating and distributing valuable, relevant, and consistent content to attract and retain our target audience and ultimately drive sales.
Recommend tagging strategies for all web properties as needed to maximize campaign data inputs and work with external partners to apply tagging to site pages, email campaigns and generate reports to measure the effectiveness of digital campaigns.
Own end-to-end LeapFrog email campaign support from setup, targeting and testing to deployment and leveraging data to make informed decisions, and driving overall campaign optimization and profitability.
Merchandise wins and opportunities to key stakeholders to facilitate partnerships and uncover new opportunities for collaboration to benefit the consumer and the business.
Support the Director of Digital Marketing on all digital-related projects inclusive of paid media, site, email and content strategies in partnership.
Allocates resources to meet plan objectives. Ensures the ongoing training and development of direct reports.
Ensure legal/COPPA compliance for all digital properties and data capture plans/sites.
Stay current with best practices, strategies and industry standards related to digital marketing.
Manage multiple projects with the ability to switch from one to another seamlessly, effectively prioritizing competing priorities and deadlines. Proactively identify and implement recommendations for new tools if needed.
Collaborate through communication and teamwork with co-workers, management, clients and others in a courteous, and professional manner.
Exercise sound business judgment.
Work independently and collaboratively and manage time effectively in order to meet changing deadlines and priorities.
Treat all employees, guests and customers and others affiliated with our business with respect.
Conform and abide by all laws, regulations, policies, work procedures, instructions and VTech’s Rules of Engagement.
Conform with all safety rules and use all appropriate safety equipment.
Other duties as needed or required.
POSITION SKILLS

Strong knowledge of digital marketing tools, Project Management tools like Smartsheets, ESPs, Google Analytics, e-Syndication tools and ability to learn technical systems and in-house tools quickly.
Strong planning and project management skills, experience coordinating cross-functional teams, delivering results and meeting tight deadlines.
Familiarity with planning, implementing and analyzing online marketing initiatives across multiple online channels.
Ability to manage high-profile projects with strong project management, time management and adaptability skills.
Experience managing people and supporting executional priorities.
Strong working knowledge of the retail channel and retail-specific marketing levers.
Understanding of user experience and user interface creative best practices.
Effective interpersonal skills to nurture good working relationships.
Exceptional communication skills while working with stakeholders at all levels in the company.
The ability to creatively resolve issues, understanding business constraints around resources, budgets, and timelines.
Sense of curiosity, and desire to ask questions and “think outside the box”.
High professional and ethical standards.
Working knowledge of landing page optimization.
Keep up to date with latest in the search engine and SEO industry to identify trends, new approaches, etc.
Must be proficient in Microsoft Word, Excel and PowerPoint. Experience with Microsoft Office 365 preferred.
EXPERIENCE/EDUCATION

5-7 years of progressively responsible experience in the area of email marketing
Bachelor’s degree in Marketing, Advertising or a related field; or any combination of experience and education that provides the necessary skills, knowledge and ability to perform essential functions of this role.
MANAGEMENT RESPONSIBILITY

This position manages/supervises the following positions:

eCommerce Content Specialist
WORK ENVIRONMENT

Duties are primarily performed in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

MENTAL AND PHYSICAL DEMANDS

Mental activities required by this job include constant decision making, discretion, problem analysis and resolution, independent judgment, and independent action. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee must read, speak, write, and understand the English language. The employee frequently is required to sit, stand, walk, and use their hands to handle and grasp, reach with hands and arms. The employee may be occasionally required to climb, balance, stoop, kneel, crouch or crawl.

The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds [50 pounds if travel]. Specific vision abilities may be required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus with or without the use of prescription eyeglasses.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a full-time position, 40 hours per week, Monday through Friday. Core hours will be set between employee and manager and will be based on business needs. Occasional evening and weekend work may be required as job duties demand.

TRAVEL

Travel is primarily local during the business day, although out-of-the-area and overnight travel may be expected 10% of the time.

OTHER DUTIES

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. The responsibilities and expectations outlined in this position description are not to be construed as exclusive or all-inclusive. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, with or without notice.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://www.applicantpro.com/j/1702592-458830